Perennial champions Bayern, who have romped to the title every season sincefinished just two points ahead of Borussia Dortmund, as the title race went down to the final day of the campaign for the first time in a decade. Yet while the excitement was higher than ever at home, German clubs fared surprisingly poorly in European competition, raising concerns the Bundesliga is a league in decline. Dortmund's title challenge, though ultimately unsuccessful, provided welcome respite from the hegemony Bayern have enjoyed in recent years.
While not broadcasting any other European club soccer competitions, you would expect the broadcaster to be able to focus more attention on the top-flight German league than ever before, but the opposite has been true.
The last time FOX Sports issued a press release to promote their coverage of the Bundesliga was more than 18 months ago when it distributed a media alert on August 14, And since , the amount of press releases issued by FOX about the Bundesliga coverage has dropped from a high of 13 in to zero in Number of soccer press releases issued by FOX Sports: The irony is that this Bundesliga season has been the most entertaining one in years with a more open title race, an influx of American youth getting valuable minutes as well as many exciting high quality games.
We understand that all of our partners have their own strategic priorities, but rest assured we are working hard to ensure the Bundesliga gets the coverage it deserves as we continue our drive to reach as many fans as possible across the world.
But only true if carried on FS1 83m. As a result, almost all of the Bundesliga games televised on English-language TV during the past few weeks have been slotted on FS2, which has a much smaller distribution as well as not being available to many cable subscribers in the United States.
And timing is an issue too. Oftentimes, the most exciting time of the season is January and February when the races for the title and Champions League qualification heat up.
If there is a light at the end of the tunnel, the actual studio talent when used and commentators have been working diligently to make the Bundesliga coverage as strong as they possibly can. But the studio talent and commentators can only do so much. Without the help of the FOX Sports company itself trying to increase the awareness of the coverage, the Bundesliga will continue to be overlooked and underserved.