History[ edit ] Throughout the 's and 's, advertisement on television and newspapers were a popular form of spreading information. Jeremiah Lynwood, a media and marketing expert, has had many years of experience on advertisement.
No comments Sports advertising, like many other ad sectors, has to tackle the high level of boredom that audiences show for brands, but a new breed of innovative campaigns are targeting fans in fresh ways. In addition, brands are attaching themselves more to sports content, especially if it links them to a digital audience made up largely of much-sought-after 18 to year-old men and women.
Special edition: The Debate Show in conjunction with Movember Foundation Source: Sky Sports Cake Managing Director Jim Dowling says consumers are fed up of most brand messages, but are more often drawn to the things they love, including playing and watching sport.
He reported to an audience at a Content Marketing Association sports breakfast earlier this month that industry research sets the level of audience boredom with brands at almost three quarters of all consumers.
These are ads that are easy to forget and there is no two-way discussion with your audience. The highlight was a special edition of The Debate Show normally a programme with experts in an in-depth discussion about English Premier League stories that featured former stars talking about topics including addictions and mental health.
The foundation also funded its own three-part documentary series, made in Australia and broadcast around the world, called Man Up. If you make content for this medium, make it creative and smart and it will work.
The mobile phone operator and ISP began the relationship by improving technology support at the stadium - for example, a better phone signal and more chances to use phones for easy purchases of food or drinks - in order simply to make the experience of fans at the stadium more pleasant.
This was followed by a step into the world of content. Another Cake client, Carling, was even more active with content, commissioning a film maker linked to each English Premier League team to make a short football-related documentary, and also working with Sky Sports to create an online football series called In Off The Bar.
Cake made a series of Winter Olympics adverts for BBC Sport shown on Snapchat and Instagram that lasted only about three or four seconds without any of the normal action-based flashy TV footage.
Engagement measurements showed these ads were up to four times more effective than other attempts to reach this demographic. Bridge Studio Group Head of Creative Danni Sears says that small also means niche when it comes to content, for example with advertisers forming partnerships with micro influencers on the web.
She says that options in the digital landscape are so numerous that ads can be more targeted and, therefore, reduce wastage. Interested in Sports?