The European Tour features two of the most exciting Chinese golfers, Li Haotong, the first Chinese golfer to be ranked in the top 50 world ranking, and Wu Ashun. Sina Sports recently launched an in-house digital media agency to serve rights holders, teams, and athletes, having recently announced an exclusive Weibo operation and commercial deal in football with Paris Saint-Germain PSG superstar Edinson Cavani. With over 20 years of operational experience, Sina Sports is the largest content creator on Weibo with over million followers on their 80 Weibo accounts. The in-house agency will provide multi-faceted digital media services for athletes, federations and clubs as well as to seek marketing and sponsorship opportunities with Chinese companies. The 23 year old Li, along with Wu Ashun, are part of a wave of highly-regarded Chinese golfers establishing themselves on the global stage, a big factor in the partnership between Sina Sports and the European Tour.
Read more on Bloomberg English Mailman Take: The investment in lacrosse is not surprising as Joe Tsai himself is a former lacrosse student-athlete at Yale and owner of professional box lacrosse team, San Diego Seals.
He has been the major driving force behind the e-commerce magnate's partnership with Pac since Sina Sports will live-stream all European Tour tournaments exclusively on its platforms until the end of the season. In addition, the Alibaba financial service Alipay will be the major partner of the event, and Huya will become the streaming strategic partner.
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The Chongli district of Zhangjiakou in Hebei province, located around kilometres northwest of Beijing, has drawn increasing attention since it was selected to stage the majority of the skiing events during the Winter Olympics. Read more on Xinhua English and Workercn Chinese -- Now you can subscribe to our China Sports Business Weekly brief and have it delivered directly to you, wherever you are.
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