So how did Nike saunter back from CES this year with an armload of awards and a queue of eager customers? Design Though Nike makes some sharp conventional timepieces that look as good with khakis as they do with nylon running shorts, the SportWatch is not one of them. It works.
It's also one of the most attractive and easy-to-use GPS watches on the market.
We hit the road to find out. Design GPS sport watches aren't the most stylish gadgets, but they aren't meant to be fashion accessories, either. Unlike a lot of the bland fitness watches out there, the SportWatch features a pretty eye-catching design with neon green or yellow?
It may be a bit much for some, but at least the green is relegated to underside of the wrist strap and a single button on the side, so we don't think it's too loud. The other thing we noticed right away was the size of the watch. It does feel a bit clunky when you first put it on, and we wouldn't use it as our everyday watch, but the SportWatch felt very comfortable during our run, without any parts pinching or digging into the skin.
When not in run mode, the watch's screen simply displays the time in large, bold numbers, with the date and battery life shown on the right side in smaller detail.
On the left side of the SportWatch, there are three buttons: two to scroll through various functions and one on the bottom that acts as a select and menu button.
Ready, set, run!
When you're ready to go for a run, just press and hold the yellow bottom button and select the run option. The SportWatch can also be used with the Nike shoe sensor to record distance and pace.
You don't even have to use it at all, but it's a good backup in case the watch loses the GPS signal, as it continues to track your distance, pace, and calories. We placed it under the removable padding in our sneakers.
Once the sensors are linked, you're free to run like the wind. Once you're running, your distance is prominently displayed on the screen, while you can use the scroll buttons to get other various data, including pace, elapsed time, and calories burned, on the upper third of the display.
You can program the watch to mark laps based on distance or time, or you can simply tap the screen while you're out running.
When you're done, just press the bottom button again to end your workout. The SportWatch will even give you a little pat on the back by displaying encouraging messages like "Great job!