Larger text size Very large text size Facebook has secured key content deals with the NRL, AFL and Cricket Australia in a move that will increase speculation the social media giant could bid for more significant sports rights in the future. In the deal, video highlights of the sports will be shown on the social media platform, with extra content placed on video streaming platform Facebook Watch. Credit:AAP The newly signed agreement between the sporting codes and Facebook Australia means video highlights of the sports will be shown on the social media platform, with extra content placed on video streaming platform Facebook Watch.
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These two video streaming features provide powerful opportunities for freelance and virtual assistant businesses. Over the past few years, many of us have tuned in to Facebook Live videos or broadcasted them ourselves. What is this new feature? He also shares live video from our FreelanceU Facebook Page.
Followers can be notified when we go live, and we can see their reactions and comments during the broadcast. Facebook Live videos can be up to four hours long, and are then published to our Page or profile for on-demand viewing. While Craig is speaking, our FreeU Community Manager, Sabrina Espinal, and other mentors are often there to respond to comments and provide important information for viewers.
Craig may verbally respond to some questions during the broadcast, and others in writing after the live video ends. And, even better, we can interact with the star of the show! Facebook Watch Party: When I lived in residence at university, I went to a midnight showing of Star Wars at our little campus movie theatre.
Many of us had already seen the film and were big fans. We applauded when main characters entered a scene for the first time.
Some true Star Wars connoisseurs had even memorized lines and shouted them out before the characters spoke. It was a fun, interactive experience where we felt camaraderie with our fellow moviegoers. Once a Watch Party is started, participants can watch videos, live or recorded, and interact with one another around them in the same moment.
A number of our previously recorded videos were queued up to run consecutively. When you click the arrow on the side of the screen, you can scroll to see which videos were played and then click on them to view.
If viewers joined the Watch Party in progress, they saw the videos played in real time. But if they arrived late, it would be like arriving at that campus theatre halfway through Star Wars.
Comments can include GIFs, videos, photos, and emojis. As virtual professionals, we often live far away from our target audience, and our target audience live far away from each other.
Bringing them together in a shared experience is a great way to reach them authentically and personally.
Whether you choose to jump onto a live broadcast or queue up some of your most popular video content, the ability to connect with others in real time is invaluable.
And doing so can also benefit your Facebook video rankings. This will take research and lots of viewing of other marketing videos that are popular, especially those of your competition.
No dull, boring video will ever receive comments or shares. Make your video as authentic and as personal as possible. Your audience should come to know you, your brand, your team, etc.
You might even consider livestreaming company events.
These features provide many exciting options for your online video marketing strategy. Please share any questions or comments below.