That's the major reason I cant watch fta league. With fans unable to switch to the rival Fox League simulcast in high definition with a different commentary team it hit home pretty quickly what the next five years will look like for NRL on Channel 9. Shaun Johnson.
Gyngell admitted landing the coveted rights was a "bittersweet victory because of the hefty price tag.
I'm happy that my network continues to have the football but the price is significant and I always feel like the rights holder has got the upper hand. And we still have simulcast rights, pay-TV, New Zealand and international television rights to be negotiated.
None of the commercial networks, Nine, Seven or Ten, "even put in a bid for it. Monday night football "gets the axe," as predicted.
Nine "believes its balance sheet is strong enough to also launch an assault for AFL rights. Credit Suisse media analyst Fraser McLeish, who has a "neutral" recommendation on Nine shares, said, "They are paying up but they are getting a lot more value, online rights, better games and more live games.
The other networks are now going to have a red hot crack at the AFL.
For Nine they are the home of the NRL and clearly it is a good thing for them, particularly with the extra Saturday, and as a tentpole for their scheduling it will just reaffirm confidence that buyers have with their network. In Sydney, Paul Kent wrote "strong financial position is only half the battle after the NRL announced its new free-to-air television deal.